Finding the right kind of multivitamin can be an incredibly frustrating task. There are lots of options, from expensive, big-name brands to discount, knock-offs. However, what both of these options lack is real transparency. Ritual is a vitamin subscription service that focuses on simplicity and science.

What Is Ritual?

Ritual offers a better approach to the multivitamin. It was conceived by someone concerned about all the extra and filler ingredients in her prenatal vitamins. The founder, Katerina Schneider, decided to make the perfect vitamin on her own. And this new service puts transparency and science into every vitamin they create and sell.

Transparent Multivitamins

One of the significant goals of the Ritual brand was to make their vitamins extremely transparent. This subscription service has moved away from a trend in the vitamin business of obscuring their vitamins behind confusing processes and formulas. Ritual promises to not add any ingredient that they and their team of scientists believe is necessary.

Reimagined Multivitamins

The other main goal of Ritual was to create a truly, science-backed vitamin. They do not hold to “pseudoscience and half-truths” like some other vitamin brands.

What Makes Ritual Unique?

The team at Ritual thought about the ways that traditional vitamins failed their customers and made the product and process better. They are unique because they went against the grain.

Specific Options for Men, Women, and Children

At Ritual there is not a one-size-fits-all multivitamin. It features different subscriptions of vitamins that are carefully crafted for different groups. Whether you are selecting a plan for men, women, children, or a combination, you will receive high-quality vitamins with premium ingredients tailored to fit those groups.

Traceable Ingredients

Ritual also makes it very easy to be a smart consumer. They add only the best ingredients to their products, but in a way that meets their beliefs about transparency.

Every ingredient that goes into your vitamins is available for you, but also its source.

Ritual calls this their “Made Traceable


For example, the Ritual team shares that it uses omega-3 DHA sourced from microalgae in its vitamins. They go one step further and highlight that these microalgae are sustainably-sourced in Canada. Ritual believes transparency also pertains to their supply choices that might impact both the consumer and the planet.

Plenty of Research

Everything about the multivitamins sold by Ritual is backed up by research. They were so confident in their research and science that they created a clinical study that shows the impact of their vitamins on people’s health.

This study was:

University-LedPlacebo-ControlledDouble-Blind12 Weeks94 WomenAges 21-40

Ritual has a team of scientists and researchers that look into every single aspect of each vitamin line. This team works tirelessly to research ingredients and then share their research to Ritual customers.

Smart Capsule

Ritual changed up the way capsules work with multivitamins. A lot of people have issues with traditional vitamin capsules because they can cause nausea. With Ritual’s No-Nausea capsule design, vitamins dissolve later in the gut.

This capsule means that Ritual vitamins can be taken on an empty stomach without issue due to the delayed-release.

You also can take fewer vitamins with Ritual, because of their beadlet-in-oil design. Just two pills a day are packed with the clean ingredients needed to keep your body healthy.

These smart capsules are supplemented by a mint tab in every bottle that keeps your vitamins fresh and easy-to-take. The mint essence is a finishing touch that ensures a pleasant experience every time with a Ritual multivitamin.

Who Can Use Ritual?

Although Ritual started as a result of the frustrations that one woman had with finding the cleanest, most transparent prenatal vitamins, it has grown to include a wide variety of groups. Ritual makes it easy to select a multivitamin that is right for you.

Multivitamins for Everyone

Ritual has created multivitamins for both men and women of different ages, as well as children. Each option is specifically designed to support one particular group. This wide variety even makes it easy for families to bundle their monthly multivitamins.

Ritual box with men's vitamins

Ritual’s Options for Men

Instead of a one-size-fits-all option for men, Ritual has age-specific multivitamins that include the best supplements for those age groups.

Essential for Men 18+

The first option for a multivitamin supplement for men is the Essential for Men 18+ package. This multivitamin includes ingredients meant to fill nutrient gaps for men between the ages of 18 and 49.

This subscription starts at $30 every month.

The Essential for Men 18+ includes the following nutrient goals:

Heart healthBrain healthNormal muscle functionNormal immune function

Heart health is supported with pure, non-soy Vitamin K2 and Omega-3 DHA. Brain health is also supported with Omega-3 DHA, which is sourced from microalgae. Vitamin D3 and Magnesium support muscle function and Zinc, Vitamin A, and Vitamin D3 support immune function.

All of these ingredients can be followed back through a transparent supply chain thanks to Ritual’s Made Traceable

standards. Everything you put into your body is known to you before purchasing Ritual’s Essential for Men multivitamins.

Essential for Men 50+

Ritual also offers a subscription for men over the age of 50. Their Essential for Men 50+ offers several different supplements that are meant to fill nutrient gaps for men 50+ that could impact their overall health.

This package starts at $35 per month.

The Essential for Men 50+ includes the following nutrient goals:

Heart healthBone health Brain healthNormal muscle functionNormal immune function

The main addition to this multivitamin compared to the Essential for Men 18+ is the addition of a supplement for bone health. This multivitamin maintains Ritual’s Made Traceable


Ritual vitamins

What’s in Ritual’s Essential for Men?

The Ritual promise is all about transparency. Every single ingredient that goes into Ritual’s Essential for Men multivitamins is carefully outlined on their webpage. This list of ingredients makes understanding what you are putting in your body incredibly easy. You do not have to worry about strange names or weird fillers with Ritual.

Breaking Down the Ingredients:

Omega-3 DHA

Every vitamin includes 330 mg of Omega-3 DHA, which helps support heart health. Ritual uses a vegan-certified option from microalgae, which makes it better for the environment.

Sourced from Saskatoon, Canada

Vitamin A

Ritual includes 180 mcg RAE of Vitamin A from retinyl palmitate. Vitamin A supports the immune system and vision health, and according to Ritual is something that nearly half of adult men and teenage boys don’t get from their diets.

Sourced from Sisseln, Switzerland

Vitamin D

Essential for Men includes 50 mcg (2000 IU) of Vitamin D. Ritual uses sustainably-harvested, vegan-certified lichen. This choice avoids animal products like fish liver or sheep’s wool. Vitamin D helps support bone health by assisting with calcium absorption.

Sourced from Nottingham, UK


30 mg of Magnesium go into Essential for Men. Ritual chose a form that was backed up by clinical study as easier to absorb. Together, Magnesium and Vitamin D3 support normal muscle contraction.

Sourced from Ogden, Utah


Ritual puts 2.4 mg of Zinc into their Essential for Men multivitamins. They use a bioavailable form – zinc bisglycinate chelate. Along with Vitamin A, Zinc helps support the immune system.

Sourced from Ogden, Utah

Vitamin K2

Every vitamin has 90 mg of Vitamin K2 from a soy-free source. This vitamin supplements bone health.

Sourced from Oslo, Norway


Ritual includes 200 mcg DFE of Folate in their Essential for Men multivitamin. They use a methylated form because it is a more optimal option. Folate helps DNA methylation that occurs with gene expression.

Sourced from Pisticii, Italy

Vitamin B12

Essential for Men includes 8 mcg of Vitamin B12 is every capsule. Ritual chose to use a form that is found in food and our body as opposed to a common, non-biologically-active form. Vitamin B12 helps support the brain and your metabolism.

Sourced from Bridgeport, Connecticut

Vitamin E

Ritual includes 6.7 mg of Vitamin E in their multivitamins. They use a source that is similar to the make-up of this vitamin in healthy foods. According to Ritual, a good portion of adults and teenagers do not get enough of this in their diets. Vitamin E has antioxidant benefits.

Sourced from Buenos Aires, Argentina


Every Essential for Men multivitamin includes 0.7 mcg of Boron. Ritual does not use the more common and harsh sodium borate. Based on clinical studies, they chose to use calcium fructoborate, which is found in food. Boron is a vitamin that helps the calcium do what it needs to do in your body.

Sourced from Momence, Illinois

How Exactly Does Ritual Work?

The subscriptions provided by Ritual focus on making it easier to take a multivitamin every day. The design of their method is a simple way to build a daily habit of taking a vitamin.

Method for Building Better Habits

Ritual’s method is simple – every month you get a monthly supply of the right multivitamins for you.

Shipping comes at no extra cost to you, and you can tell them when you need your next delivery.

And at any time, you can cancel your subscription without penalty. Additionally, they have a 30-day guarantee that lets you try Ritual for a month with no strings attached. If you are dissatisfied during your first month, they will give you your money back.

Ultimately, this monthly, easy-to-manage subscription makes it easier for someone to build up the habit of taking a multivitamin every day. Ritual even offers a handy Apple Watch app that lets you track your progress with daily reminders.

Ritual box of vitamin delivery

Ritual vs. Traditional Vitamins

Ritual does things differently than traditional vitamins. This was a conscious choice taken to fill a gap in the multivitamin industry.

What Sets Ritual Apart From the Rest?

Too many traditional vitamins do not spend time to care about the little details. Ritual has listened to what consumers want and what they do not want to see in their daily multivitamin.

Every single vitamin from Ritual includes a delayed-release capsule design. This capsule helps reduce nausea caused by traditional vitamins dissolving in the stomach too soon. Every vitamin is also vegan-friendly, gluten-free, and non-GMO. The production of these vitamins also excludes most allergens. Plus, no artificial colorants or synthetic fillers are every used in a Ritual vitamin.The focus on sustainability also sets Ritual apart from all the rest. They strive to source ingredients responsibly. They also make bottles out of recycled material, and their entire mailing process includes 83% recycled materials.

Unnecessary Fillers

Ritual refuses to compromise like other vitamin brands when it comes to fillers in their vitamins. Whereas other vitamins might contain an unnecessary filler that adds gluten or an allergen, Ritual only includes what is needed. Everything in a Ritual multivitamin is there to supplement your health.

Do Vitamins Actually Work?

Yes, the design of Ritual vitamins makes them work and work well. According to a university-led, clinical study that featured Ritual’s Essential for Women multivitamin, participants saw an increase in Vitamin D and Omega-3 DHA over 12 weeks. These two nutrients are often under-consumed according to Ritual’s Senior Director of Scientific Affairs, Dr Mastaneh Sharafi.

Ritual vitamin sitting on table


Ritual’s business model makes it easy to afford to take a daily multivitamin. There are varied pricing options, as well as unique bundling packages.

Varied Pricing

All vitamins include premium ingredients without fillers. You only pay for the high-quality ingredients in every capsule. The varied pricing options highlight the affordability of Ritual.

Ritual explains on their website what a great deal their vitamins are when it comes to individual ingredients.

Some supplements purchased on their own could cost someone much more than Ritual’s low monthly price.

For example, buying high-quality Omega-3s to take every day could cost someone $25. In contrast, Ritual offers a direct-to-consumer business model that makes a daily multivitamin cost about $1/day.

Varied Options for Men’s Essentials

Essential for Men 18+: $30
Essential for Men 50+: $35

Ritual’s two options for men vary only slightly in price. The Essential for Men 50+ is a little bit more to account for extra ingredients needed to supplement different areas of a man’s health. After the age of 50, there are other nutrient considerations, such as bone health.

Great Bundling Options

Ritual also makes it easy to bundle subscriptions for different people. Men can choose to bundle their multivitamin subscription with the women and children in their household. Bundle reduce the overall price of multiple subscriptions by $10. This deal means you can get a multivitamin for you and your wife for $50 instead of $60.


Ritual is the kind of multivitamin that wants to help people care more about their health.

The Ritual team focuses on transparency for its ingredients and sourcing. They also use research-backed evidence to showcase the effectiveness of their products. Their subscription service is affordable, designed specifically for different groups, and truly works. It is a multivitamin that anyone will feel good about taking every day.

The post Ritual Review appeared first on Manly Wellness.

By: Jake Senko
Title: Ritual Review
Sourced From: manlywellness.com/ritual-review/
Published Date: Sat, 12 Dec 2020 05:08:16 +0000